Comments for LUIS VARETA Blog http://luisvareta.wordpress.com Marketing . Branding . Behaviour Sat, 08 Aug 2009 13:01:54 +0000 http://wordpress.com/ hourly 1 Comment on Ads that don’t get out of the way by luisvareta http://luisvareta.wordpress.com/2009/08/08/ads-that-dont-get-out-of-the-way/#comment-84 luisvareta Sat, 08 Aug 2009 13:01:54 +0000 http://luisvareta.wordpress.com/?p=581#comment-84 Indeed Michael.. is the "buy me" kind of thinking that no longer works so well today. Analytics is one big help that we could picture the user, but still i wonder how then the conversions happen and how the results would benchmark with truly engaging campaigns with lower budgets. Thanks! Indeed Michael.. is the “buy me” kind of thinking that no longer works so well today. Analytics is one big help that we could picture the user, but still i wonder how then the conversions happen and how the results would benchmark with truly engaging campaigns with lower budgets.

Thanks!

]]> Comment on Ads that don’t get out of the way by Michael LeJeune http://luisvareta.wordpress.com/2009/08/08/ads-that-dont-get-out-of-the-way/#comment-83 Michael LeJeune Sat, 08 Aug 2009 12:18:18 +0000 http://luisvareta.wordpress.com/?p=581#comment-83 It would be nice if people actually did some user testing on their websites these days. That seems to be a thing of the past. They spend all this money to get a website designed for them and not for their customer. Great post! It would be nice if people actually did some user testing on their websites these days. That seems to be a thing of the past. They spend all this money to get a website designed for them and not for their customer.

Great post!

]]> Comment on Analytics and getting insights faster by Podcast Interview With World Leading Anayltics Authority Avinash Kaushik http://luisvareta.wordpress.com/2009/04/30/analytics-and-getting-insights-faster/#comment-82 Podcast Interview With World Leading Anayltics Authority Avinash Kaushik Wed, 29 Jul 2009 09:51:27 +0000 http://luisvareta.wordpress.com/?p=486#comment-82 [...] Image courtesy of http://luisvareta.wordpress.com/2009/04/30/analytics-and-getting-insights-faster/  [...] [...] Image courtesy of http://luisvareta.wordpress.com/2009/04/30/analytics-and-getting-insights-faster/  [...]

]]> Comment on Managing the downturn, 3 points on marketing by luisvareta http://luisvareta.wordpress.com/2009/02/03/managing-the-downturn-3-points-on-marketing/#comment-43 luisvareta Tue, 10 Feb 2009 22:08:23 +0000 http://luisvareta.wordpress.com/?p=358#comment-43 Thank you Edina. Thank you Edina.

]]> Comment on Managing the downturn, 3 points on marketing by myideafactory http://luisvareta.wordpress.com/2009/02/03/managing-the-downturn-3-points-on-marketing/#comment-42 myideafactory Sat, 07 Feb 2009 01:40:37 +0000 http://luisvareta.wordpress.com/?p=358#comment-42 Great insight Loui. I look forward to reading more on your blog. Edina Great insight Loui. I look forward to reading more on your blog.
Edina

]]> Comment on About by Anthony E. Russell http://luisvareta.wordpress.com/about/#comment-40 Anthony E. Russell Mon, 15 Dec 2008 21:13:42 +0000 #comment-40 Mr. Vareta, I came across your blog vis a vis a comment you left on John Quelch's HBR blog about marketing to Simplifiers. I added your site to my regular viewing list. I look forward to your marketing insights. Best Regards, Anthony E. Russell Mr. Vareta,

I came across your blog vis a vis a comment you left on John Quelch’s HBR blog about marketing to Simplifiers.

I added your site to my regular viewing list. I look forward to your marketing insights.

Best Regards,
Anthony E. Russell

]]> Comment on Hard for bad sales by luisvareta http://luisvareta.wordpress.com/2008/05/09/hard-for-bad-sales/#comment-38 luisvareta Fri, 24 Oct 2008 13:06:38 +0000 http://luisvareta.wordpress.com/?p=28#comment-38 Hi John, Thanks for your comment! Well, that's not hard sales, that is even worst - sales scams which should be hardly punished! but as you say it is difficult to control. I receive a bunch of spam in my email with all these companies trying to snag something, but I never trust who I don't quite 'see'. Internet proportionate this scams, but at the same time you have access to a wide source of information through every kinds of websites like blogs. So the good thing in this case is to get informed and avoid these companies. The second thing that I mention on the post is that even with the police not being able to do a great deal regarding this, at least governments are becoming more aware and measures are being implemented. Who knows would be better in the future.. Hi John,

Thanks for your comment! Well, that’s not hard sales, that is even worst – sales scams which should be hardly punished! but as you say it is difficult to control. I receive a bunch of spam in my email with all these companies trying to snag something, but I never trust who I don’t quite ’see’. Internet proportionate this scams, but at the same time you have access to a wide source of information through every kinds of websites like blogs. So the good thing in this case is to get informed and avoid these companies. The second thing that I mention on the post is that even with the police not being able to do a great deal regarding this, at least governments are becoming more aware and measures are being implemented. Who knows would be better in the future..

]]> Comment on Hard for bad sales by John Vivier http://luisvareta.wordpress.com/2008/05/09/hard-for-bad-sales/#comment-37 John Vivier Fri, 24 Oct 2008 00:21:12 +0000 http://luisvareta.wordpress.com/?p=28#comment-37 Many sales on the Internet work that way: The crooks advertise a product and propose a FREE sample, no strings attached. Only you pay for S & H with your credit card as required. (It is not really to recover the shipment cost but to know your card number). Then you try the sample; If you are not satisfied you just don't buy and forget about it since you are not committed to take any further action. Error... a few days later you receive the real thing and your account is charged big time. You dipute the charge, which is immediately reversed. Then be careful; the card service generally sides with the crooks whose business is more juicy than yours and for some bad reason like: you didn't return the product or you didn't let the crooks know you didn't want it etc.... then, the charge is back on your account plus a late charge, plus a second charge for the next month refill . Time has elapsed during the hassle. Using your card number without your permission is nothing less than "identity theft". But nobody cares, even the Police will tell you that there are so many similar cases, that they won't move a finger. You would like to put a bullet in the crooks' head but don't dream they operate from the other side of the country. Many sales on the Internet work that way:
The crooks advertise a product and propose a FREE sample, no strings attached. Only you pay for S & H with your credit card as required. (It is not really to recover the shipment cost but to know your card number). Then you try the sample; If you are not satisfied you just don’t buy and forget about it since you are not committed
to take any further action. Error… a few days later you receive the real thing and your account is charged big time. You dipute the charge, which is immediately reversed. Then be careful; the card service generally sides with the crooks whose business is more juicy than yours and
for some bad reason like: you didn’t return the
product or you didn’t let the crooks know you didn’t want it etc…. then, the charge is back on your account plus a late charge, plus a second
charge for the next month refill . Time has elapsed during the hassle.
Using your card number without your permission is nothing less than “identity theft”.
But nobody cares, even the Police will tell you that there are so many similar cases, that they won’t move a finger.
You would like to put a bullet in the crooks’ head
but don’t dream they operate from the other side
of the country.

]]> Comment on Will marketers become social media experts? by MDC http://luisvareta.wordpress.com/2008/05/02/will-marketers-become-social-media-experts/#comment-12 MDC Mon, 05 May 2008 15:24:15 +0000 http://luisvareta.wordpress.com/?p=27#comment-12 Yeah I know that. It's just a good challenge to face... anyway. :) Yeah I know that. It’s just a good challenge to face… anyway. :)

]]> Comment on Will marketers become social media experts? by luisvareta http://luisvareta.wordpress.com/2008/05/02/will-marketers-become-social-media-experts/#comment-7 luisvareta Mon, 05 May 2008 03:56:02 +0000 http://luisvareta.wordpress.com/?p=27#comment-7 MDC, thanks for being the first to leave your comment on my blog! I think most people will evolve and start to understand these concepts, after all, Internet or business partners can teach you basics in one day. If clients don't develop as much as this market, is their fault or perhaps the still not understandable effectiveness of social networks, because now, true is that they have a bigger opportunity to engage directly to a highly targeted audience. MDC, thanks for being the first to leave your comment on my blog!

I think most people will evolve and start to understand these concepts, after all, Internet or business partners can teach you basics in one day.

If clients don’t develop as much as this market, is their fault or perhaps the still not understandable effectiveness of social networks, because now, true is that they have a bigger opportunity to engage directly to a highly targeted audience.

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