Avinash Kaushik from Google says to Ad Age about Analytics:

“There is no pat answer; it really depends on what your business needs. Here are some examples: E-commerce sites should look at bounce rates, revenue, days and visits to purchase, and conversion rate. Blogs should measure RSS-feed subscribers. Newspapers (or other content sites) should monitor length and depth of visit. Facebook should consider visitor loyalty and recency.”

This is a great and simple observation that sums up the logic behind analytics and also could be applied in the offline world. The goal of any analysis is to transform information into insights. In between the process, analysts might lose themselves in a multitude of information coming from the wide range analytics or today’s huge information sources might provide us. If you scan information with a goal and purpose well settled before, you’ll come up with better conclusions faster, and most importantly, with great insights.

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