Brandweek talks about marketing spending trends towards social networks here.
In the very near future, marketing spending will be particularly fragmented within social media networks and interactive websites composed by well targeted audiences.
As the web 2.0 develops, the long tail concept leads us to realize the abundant uniqueness of people and communities all over the world.
So, what would it be the new roles of Marketing..?
Whether Marketers will face this by becoming half of their time Internet media planners, whether they will be fully assigning this task to agencies, or whether new specialized positions inside organizations will come up..
All of these options already happen, but still is not very clear what would be the best solution to it, and still doesn’t happen in such a big scale. Why?
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3 Comments
You know most Advertisers don’t even understand PI, AV, CT, CTR or UV. Therefore the biggest challenge for digital agencies is to persuade them to invest into social networks and spend money continuously to animate the community they have created. The market could develop very fast, Clients don’t.
MDC, thanks for being the first to leave your comment on my blog!
I think most people will evolve and start to understand these concepts, after all, Internet or business partners can teach you basics in one day.
If clients don’t develop as much as this market, is their fault or perhaps the still not understandable effectiveness of social networks, because now, true is that they have a bigger opportunity to engage directly to a highly targeted audience.
Yeah I know that. It’s just a good challenge to face… anyway.