Quoting a book I am reading from Sultan Kermally “Gurus on Marketing” and quoting back Regis McKenna (Silicon Valley marketing expert) on the book, (briefly) he says:

“Marketing should focus on market creation not market sharing. Most people in marketing have the ‘market-share mentality’. They identify established markets and then try to figure a way to get a piece of a market. In fast-changing industries, however, marketers need to think about creating markets – rather than taking a big slice of the pie, they should bake a new pie. Market-sharing and market-creating strategies require very different sorts of thinking.”

Think about it!

I will post more about this in the future.

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